Branding means constantly thinking about and defending your color choices. What will communicate Authority? What will evoke Friendly Political Discourse? Rootsy yet Technologically Forward? Delicious? It’s lots of fun to sell by color. (And even more fun to sell by music because you get to use words that make you sound ridiculously effete in normal conversations: modal, percussive, etc. Even I make myself sick sometimes. Also, since when do I write about work so much?) It’s so interesting what colors communicate. It constantly surprises me how differently they’re seen. For my synesthete allies, it’s expected. We all make connections between colors and items and moods without...
